In a move to gain strategic power, the online fashion giant Shein bought the famous women’s fashion brand Missguided. The news made waves in the fashion world. The specifics of the deal’s finances are still a secret, but it’s all part of Shein’s big plan to step up their game.
Improving Customer Happiness with Acquiring Missguided
It’s no small deal for Shein to buy Missguided; it’s not just a change of ownership. These changes are meant to improve their product line and make their customers very happy. What is the end goal? Improve your customers’ happiness and they’ll keep coming back for more.
Brand licensing is part of the mix on Acquiring Missguided
That’s not all, though. Shein not only bought Missguided, but they’re also licensing other brands. They’ve given Dubai-based Sumwon Studios permission to play around with the Missguided name. The interesting thing about Sumwon Studios is that it was created by Shein and Nitin Passi, the founder of Missguided. They’re all about making direct-to-consumer names that will be big in the fashion world.
Make It When You Want It
What does this all mean for people like you and me who are into fashion? Shein wants to change the way fashion is done. Shein’s on-demand production model will now be used to make Missguided’s designs and goods come to life. What does that mean, though? Cutting down on waste and getting good at accounting are the most important things. We can make sure that nothing is wasted because Shein can change output based on what’s popular in the market.
A Short Lesson in History
I want to remind you that Frasers Group met fate and Missguided in June 2022. The price? A crazy $24 million. Why did Frasers Group do this? All of this is part of their big plan to grow their online business and add more names to their stable. That is, they wanted to update their list of products and get a bigger share of the online shopping market.
As promised, Shein will go forward after Acquiring Missguided
Now, here’s something interesting about Shein. Not only do they want to make clothes more available, but they also want to spread happiness. Not long ago, Shein told everyone that they are going to put US$155 million into the fashion business over the next five years. Their goal is to help people who need it, like producers and artists. They want to improve the fashion world by doing all of this.
Now that Shein has bought Missguided, the fashion world is a little more interesting. They aren’t just about clothes; they’re about making the fashion experience enjoyable. Shein wants to make the fashion world more open to everyone, so it’s clear that they want to make a big difference. We’ll have to wait and see where this dress trip takes them and us.